Enter your SaaS metrics to see how you stack up against industry benchmarks and 800+ verified startups on ShowMRR. Fill in as many or as few fields as you like.
MRR is the predictable revenue your SaaS earns every month from active subscriptions. It is the single most important metric for measuring SaaS business size and trajectory. MRR below $10K typically indicates an early-stage product still searching for product-market fit, while companies above $200K MRR are generally considered established with proven unit economics.
Your month-over-month MRR growth rate reflects how quickly your business is expanding. Early-stage startups should aim for 10-20% monthly growth, though this naturally decelerates as revenue increases. Sustained growth above 20% is exceptional and often signals strong product-market fit and efficient acquisition channels.
Churn measures the percentage of customers or revenue lost each month. It is the silent killer of SaaS businesses. A 5% monthly churn means you lose roughly half your customer base every year. Best-in-class SaaS companies maintain churn below 2% monthly, often through strong onboarding, proactive support, and continuous product improvement.
Gross margin represents the percentage of revenue remaining after subtracting direct costs like hosting, infrastructure, and customer support. Healthy SaaS businesses maintain margins above 70%. Lower margins can indicate over-reliance on manual services or expensive infrastructure that does not scale efficiently.
The ratio of Customer Lifetime Value to Customer Acquisition Cost determines whether your growth is sustainable. A ratio below 1:1 means you spend more to acquire a customer than they will ever generate in revenue. The industry standard target is 3:1, and ratios above 5:1 indicate highly capital-efficient growth.
NRR measures how much revenue you retain and expand from your existing customer base, including upsells, cross-sells, and downgrades. An NRR above 100% means your existing customers generate more revenue over time even without new acquisitions. Top SaaS companies achieve 120%+ NRR through strong expansion revenue.
| Metric | Early Stage | Growth Stage | Scale Stage | Top Performer |
|---|---|---|---|---|
| MRR | <$10K | $10-50K | $50-200K | >$200K |
| Growth Rate | <5% | 5-10% | 10-20% | >20% |
| Churn Rate | >5% | 3-5% | 1-3% | <1% |
| Gross Margin | <60% | 60-70% | 70-80% | >80% |
| LTV:CAC | <1x | 1-3x | 3-5x | >5x |
| NRR | <90% | 90-100% | 100-120% | >120% |
See where real startups land on these benchmarks. ShowMRR tracks verified MRR, growth, and churn for 800+ startups with revenue confirmed through Stripe, LemonSqueezy, and Polar APIs.
Your metrics vs. 800+ verified startups →The most critical SaaS metrics to benchmark are Monthly Recurring Revenue (MRR), monthly churn rate, MRR growth rate, gross margin, LTV:CAC ratio, and Net Revenue Retention (NRR). Together these give a comprehensive picture of your business health, growth efficiency, and long-term sustainability.
A healthy MRR growth rate for early-stage SaaS is 10-20% month-over-month. Startups growing above 20% monthly are considered exceptional. Growth naturally slows as MRR increases, so a $100K MRR company growing at 8% monthly is performing very well.
For SaaS businesses, a monthly churn rate of 1-3% is considered good, while below 1% is excellent. Anything above 5% monthly churn signals a serious retention problem. B2B SaaS typically has lower churn (1-2%) than B2C SaaS (3-5%).
A healthy LTV:CAC ratio is 3:1 or higher, meaning the lifetime value of a customer is at least 3 times the cost to acquire them. Ratios above 5:1 indicate highly efficient growth. Below 1:1 means you are losing money on every customer acquired.
The SaaS health score is a weighted average of individual metric scores (0-100 each). MRR growth and churn are weighted highest as they most directly impact long-term viability. Only metrics you provide are included in the calculation.
Benchmark ranges are based on widely accepted industry standards from sources like OpenView Partners, SaaS Capital, and KeyBanc, combined with aggregated data from 800+ verified startups on ShowMRR whose revenue is confirmed via payment provider APIs.