# What is the difference between verified and self-reported MRR?

> Verified MRR is a figure ShowMRR itself read from a payment provider the founder connected, with every connection synced successfully in the last 72 hours. Self-reported MRR is a number a person typed in, or one ShowMRRBot read from a page the company publishes. It has not been checked against any payment provider.

Source: https://showmrr.com/solutions/self-reported-vs-verified-mrr (updated 2026-11-13). ShowMRR does not audit businesses and gives no financial advice.

## The labels you will see

- `verified`: read from Stripe, Polar or Lemon Squeezy within the last 72 hours.
- `not_currently_verified`: it came from a connected provider, but the last good sync is older than 72 hours.
- `self_reported_public_page`: ShowMRRBot read it from the company's own public page.
- `self_reported`: the founder typed it in.
- `not_reported`: there is no figure.

Website pages show these as Verified and Self-reported with a date; the MCP server returns the exact status values above.

## Why it matters when you compare startups

A leaderboard ranks by the figure shown, so a typed number and a provider-read number can sit side by side. The label is what tells them apart. Compare like with like: filter to verified figures, or read the label on each row.

## How to turn self-reported into verified

The founder claims the listing (publish a token file on the startup's website and connect the payment account that bills it) and connects a read-only key. See [how to verify a startup's MRR](https://showmrr.com/solutions/how-to-verify-a-startup-mrr).

## FAQ

### Which label is better?

Verified, because ShowMRR read the number from the provider rather than trusting a typed one. Neither is an audit.

### Why would a verified figure lose its label?

Verified requires every active connection to have synced successfully in the last 72 hours. A revoked, expired or broken key means no fresh sync, so the label goes.

### Where is the exact rule written down?

On the [methodology page](https://showmrr.com/methodology), which also lists which listings are read from a public page today.

## Related

- [How do I verify a startup's MRR?](https://showmrr.com/solutions/how-to-verify-a-startup-mrr)
- [How can I tell if a startup's public MRR is real?](https://showmrr.com/solutions/is-a-startups-public-mrr-real)
- [How is MRR calculated from Stripe, Polar and Lemon Squeezy?](https://showmrr.com/solutions/how-mrr-is-calculated-from-stripe-polar-lemon-squeezy)